If a machine can generate a course in an afternoon, what is the designer’s job?
Organizations are filling their platforms with fluent, machine-made content and calling it learning. The people responsible for that learning — teachers, instructional designers, trainers, coaches — are told their craft just got automated. It didn’t. The part a machine can do was never the valuable part.
Written from the other chair — the one held by whoever is responsible for someone else’s learning — Good Learning by Design argues that content was never the product. The path, the practice, the feedback loop, the transfer: this is the work no platform can hold, and the work AI makes more valuable, not less. Grounded in learning science, prior-learning assessment, and twenty years of real courses built under real constraints, it is the companion to The Good Learner — same worldview, other chair.
AI can haul the gravel. It cannot decide where the trail goes.
